Peter N. Budzilovich
62 Washington Street
Nyack, New York 10960-3730
To: Advertising & PR Managers, Marketing Executives, General Managers,
Undergraduate and Graduate students
From: Peter N. Budzilovich, author and
Subject: Hands-on “How to...” of Publicity
Consistent editorial coverage of your products and services can go
a long way in boosting sales and company image. But how do you “make
This is where the “Hi-Tech
Public Relations Manual” comes in — it will DETAIL exactly how good,
hard-hitting, results-oriented Public Relations [“PR”] should be done
(this is why it is called a “Manual”). It tells you what technical/industrial
PR is all about, what methods and techniques you can use, and HOW it
is done! In its quick close to 100 pages there is no “water,” no “general
guidelines” — only specifics, backed-up in depth by detailed, easy-to-follow
The copyrighted in 1988
Manual has been compiled on the basis of my over 20-year PR experience,
close to eight years editorial experience (with Electronic Design and Control
preceded by a 12-year engineering career. Every procedure presented
in the Manual has been tested time-after-time “under actual operating
conditions,” i.e., in the rough-and-tumble of providing full range
of PR services for a variety of clients, see the PROFESSIONAL HIGHLIGHTS,
While the Manual addresses
“Hi-Tech PR,” various techniques and methodology therein apply across
the PR spectrum, including the “financial PR.”
To show you what you'll be getting, the
complete Table of Contents follows. Quite appropriately, the Manual is
in the format of a MANUAL — a close to 100-page spiral-bound booklet,
8-1/2" x 11".
While the Manual packs uniquely practical
“How to” information on PR that easily exceeds a four-year university
course on “Marketing Communications” (and beats it hands-down in practicality),
it is very modestly priced, see below.
HOW TO ORDER:
The Manual is fully protected by U.S. copyright laws (1988) and is available directly from Pete Budzilovich as a web («HTML») file, either by e-mail, or on a self-starting CD by the U.S. Post Office, or as a 100-page, spiral-bound 8-1/2" x 11" booklet.
To obtain your copy of the Manual, in single quantities, the e-mail version is $100.00. The CD version is $125.00. The 100-page, spiral-bound 8-1/2" x 11" booklet is $200.00. To order, please make out a check to «Peter N. Budzilovich» and send to 62 Washington St., Nyack, ?NY 10960-3730, U.S.A. Prices include S&H in the U.S. and Canada. Call or write for quantity discounts.
Those who are in a rush, may send the payment via the Western Umion.
Additional copies shipped to the same address
are $100 each. Full-time students can obtain copies at a discount for
$100 each, S&H included
(in the U.S. and Canada).